- Follow-up of Media projects and proposals
- Provide training and guidance on Galileo, a software used to analyse survey data.
- Lead and organize a request for proposal for 3rd party cookie tracking.
- The request for proposal has the purpose to search for a tool able to monitor the compliance of data collection through advertising on digital channels taking into account the principles of data collection of the DMA.
- Give a clear view on the different media metrics of cinema compared to TV, Out-of-home and online
- Strengths and weaknesses? Where and when are they used in the buying process?
- Reporting of results of Sony Playstation campaigns in Belgium
- Advice and optimisation of reporting of TV viewing behavior
- Automatisation of daily, weekly and monthly reporting
- Providing insights in the customer journeys of clients in order to optimise those journeys
- A project organised in an agile way in different sprint sessions
- Audit of available surveys
- Development of reach, OTS, GRP and impact indicators of advertising on trams and busses
- Development of a new advertising tracking survey approach for all European countries
- Manage the brand health tracker in 27 different countries
- Active on various research projects with a focus on digital innovation and impact of it for BNP Paribas Fortis
- Implementation of a new TV tool for analyzing the TV audience data and integration of digital viewing behavior
- Training and coaching of the Kantar TNS team responsible for the tool
- Media pitch Nationale Loterij
- Development of research services
- Account director responsible for media planning and strategy for Nestlé, Disney Land Paris and other clients.