Consultancy in the field of media, research, advertising and marketing
  • About Amplifications
  • My services to you
  • Bernard Scheray
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  • Follow-up of Media projects and proposals
  • Provide training and guidance on Galileo, a software used to analyse survey data.

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  • Lead and organize a request for proposal for 3rd party cookie tracking.
  • The request for proposal has the purpose to search for a tool able to monitor  the compliance of data collection  through advertising on digital channels taking into  account the principles of data collection of the DMA.

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  • Give a clear view on the different media metrics of cinema compared to TV, Out-of-home and online
  • Strengths and weaknesses? Where and when are they used in the buying process?

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  • ​Reporting of results of Sony Playstation campaigns in Belgium​

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  • ​Advice and optimisation of reporting of TV viewing behavior 
  • Automatisation of daily, weekly and monthly reporting

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  • Providing insights in the customer journeys of clients in order to optimise those journeys  
  • A project organised in an agile way in different sprint sessions 

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  • Audit of available surveys
    • Development of reach, OTS, GRP and impact indicators of advertising on trams and busses

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  • Development of a new advertising tracking survey approach for all European countries
  • Manage the brand health tracker in 27 different countries

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  • Active on various research projects with a focus on digital innovation and impact of it for BNP Paribas Fortis

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  • Implementation of a new TV tool for analyzing the TV audience data and integration of digital viewing behavior
  • Training and coaching of the Kantar TNS team responsible for the tool

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  • Media pitch Nationale Loterij
  • Development of research services

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  • Account director responsible for media planning and strategy for Nestlé, Disney Land Paris and other clients.

Mail me : bernard.scheray@amplifications.be

Call me : +32 (0)468 12 11 80
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  • About Amplifications
  • My services to you
  • Bernard Scheray
  • Projects
  • Contact