Amplifications offers a pragmatic, hands-on approach that ranges from strategic services and auditing to pragmatic implementations within the media, advertising and research industries. Bernard Scheray can provide you with services in the following fields, on a freelance basis :
- Strategic support
- Development and activation of marketing and media plans within the fast changing media & technology scene
- Development and assessment of new business, media and technological opportunities
- Media strategy
- Media & Market intelligence
- Advice on and implementation of research projects from set-up, field, data processing, analysis and recommendations with as particular focus innovation and integration in the digital world
- Media audience measurement and research
- Evaluation of ROI for marketing and communication investments in terms of sales, leads and brand health through modelling
- Pitches
- Lead & involvement in pitches : both media and research
- Tactical support
- Media planning, activation, buying and evaluation
- (Interim) management
- Audits of tools and processes, implementation of new tools
- Media & communication training