Amplifications - represented by Bernard Scheray - puts at your service more than 25 years of extensive local and international experience in the media, marketing and research world, on all sides of the industry.
I have worked :
Besides that, I have been active in different technical committees at CIM: radio (as president), TV and print. Moreover, I am a board member of CommPass. CommPass is a non profit organization which is dedicated to the promotion of media in a broad sense : strategy, planning and research, relating to all possible touchpoints.
The main purpose of Amplifications is to group all this expertise to help different companies on bespoke projects or on operational issues. And this in an innovative, smart, lean & reliable way.
The focus lies on “The bigger picture”. Not only on data and facts but also on the implications they will have on marketing, media and communication efficiency and effectiveness.
Therefore a combination of marketing & communication, media planning and buying knowledge, together with research, are essential.
I have worked :
- At media sales houses such as Gazet van Antwerpen and Medialaan
- At media agencies such as Mindshare, Zenith and Havas Media
- At advertisers such as AB Inbev and Tele Atlas
- Within research companies such as GfK and Kantar TNS
Besides that, I have been active in different technical committees at CIM: radio (as president), TV and print. Moreover, I am a board member of CommPass. CommPass is a non profit organization which is dedicated to the promotion of media in a broad sense : strategy, planning and research, relating to all possible touchpoints.
The main purpose of Amplifications is to group all this expertise to help different companies on bespoke projects or on operational issues. And this in an innovative, smart, lean & reliable way.
The focus lies on “The bigger picture”. Not only on data and facts but also on the implications they will have on marketing, media and communication efficiency and effectiveness.
Therefore a combination of marketing & communication, media planning and buying knowledge, together with research, are essential.
| cv_bernard_scheray.pdf |